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WooCommerce variation swatches give store customers an easy way to toggle between different variations (e.g. colors). Instead of showing a long select field, you are able to show all variations directly by an image instead.

If you sell wearable products like t-shirts or color customizable products of any kind, you need to add a WooCommerce variation swatch plugin to your store. Of course you can create dropdown menus that list different color and design options in text. However, these rarely convert. Thankfully, with variation swatches you can give your WooCommerce store customers a more visual way to toggle between product options.

simple variation product with dropdown menu
simple variation product with dropdown menu

How to Configure Variation Swatches for WooCommerce

In WooCommerce, configuring different product attributes like product color options is only possible out-of-the-box using dropdown menus. Now, though, you can create menus that allow customers to select clickable images when choosing product color options.

With plugins like the WooCommerce Attribute Images Plugin , it is altogether easy to transform boring product select fields into variation swatches.

  • Instead of selecting product colors and variations from text menus, customers can click image swatches that can be customized to represent a range of colors.
  • Store owners can transform attribute and image swatch sizes easily via an array of swatch styling options.
  • Unlike text-based product attribute options, color swatches appear directly on product pages and are immediately ready to toggle through by page visitors.

Unlike with other WooCommerce tweaks, adding custom swatches as product attributes is only possible with a plugin. Creating swatches manually by adding custom PHP code is technically possible. However, in practice, this is only feasible for those capable of creating WooCommerce plugins themselves.

variable product with woocommerce variation swatches
variable product with woocommerce variation swatches

Increase Sales and Customer Shopping Experience

The WooCommerce Attribute Images Plugin is designed to make creating variation swatches for WooCommerce easy. As a bonus, creating swatches makes WooCommerce product pages instantly more appealing to store visitors.

Moreover the variation swatches can also be used for direct product filtering in category dropdown pages. This allows customers to discover products that align with their specific color and design preferences quickly.

product filters with images
product filters with images

Equip your store customers with a more fluid and visually appealing shopping experience by configuring variation swatches today.

Daniel Barenkamp

Founder and Creator of WeLaunch (formerly DB-Dzine).

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