We use the WooCommerce standard get_price_html function to get the price for a product. If your 3rd party B2B or discount plugin hooks into this function, it will work.
You could hook yourself into the filter applied there like the following:
// define the woocommerce_get_price_html callback function filter_woocommerce_get_price_html( $price, $instance ) { if($instance->get_id() == 96) { $price = '40 €'; } return $price; }; // add the filter add_filter( 'woocommerce_get_price_html', 'filter_woocommerce_get_price_html', 10, 2 );